TodayPay Will “Revolutionize The World Of Money” said Money20/20

Money20/20 the world’s leading fintech show, announced the inaugural class of the Money20/20 Startup Network at its Las Vegas show. Money20/20 has always supported startups at the heart of the fintech community, but this is the first time Money20/20 has officially chosen a group of companies it believes will revolutionize the world of money.

TodayPay was invited by Money20/20 to join the inaugural Startup Network, and were selected for “revolutionizing the way customers can receive refunds on their purchases.”

“This is the world’s most important fintech show. It is a true honor to present here on this stage. The speed of a payment can change someone’s life,” said Jeremy Balkin, Founder & CEO of TodayPay. “That’s why I built TodayPay – to democratize consumer payment acceptance for everyone, everywhere.”

Money20/20 believes that these companies ready to create new categories and fundamentally impact the wider world of fintech.

“We are thrilled to announce seven startups with huge potential in gigantic markets founded by extraordinary founders,” said Zach Anderson Pettet, US Content Director at Money20/20. “Each one of these companies not only represents an important piece of the digital finance landscape, but a number of them will have reach beyond finance. Fintech companies don’t look how they did in years past – these seven are all poised to add real value in a sustainable manner that doesn’t only encompass burning huge VC dollars, but building real businesses.”

Each member of the inaugural class has been evaluated across a number of key criteria, including:

  • Utility – They demonstrate an intuitive understanding of a problem not being solved
  • Founder Market Fit – They are (or they have on staff) THE top expert in their chosen field and have demonstrated an ability to execute
  • Creative Destruction / Disruptive – They’re actively creating new categories or new category entry points
  • Counterintuitive – And most importantly, they’re doing something counterintuitive – something outside the norm – and breaking boundaries as they do

About Money20/20

Founded in 2011, Money20/20 creates destination shows where the most innovative people in payments, fintech and the broader financial services industry connect. Famed for their high-impact networking, the USA edition, held in Las Vegas (22-25 October 2023) and the Europe edition, held in Amsterdam (4-6 June 2024), are regarded as the place where money does business by fintech and financial services professionals. Money20/20 also recently launched an Asia edition, due to run in Bangkok on 23-25 April 2024. Money20/20 is the space where the industry’s smartest visionaries and innovators come together to create the future of money. Money20/20 is an Ascential show. Follow Money20/20 on Twitter and LinkedIn for show developments and updates.

TodayPay Honored at US Fintech Awards

TodayPay were nominated and selected as a Finalist for Startup of the Year at the 2023 U.S. FinTech Awards held in New York City.

The U.S. is home to the world’s premier financial services destination and the world’s most developed financial technology (FinTech) market.

“This time exactly a year ago, I was leading a big team with a massive global responsibility serving as a Managing Director for J.P. Morgan,” said TodayPay Founder Jeremy Balkin “and tonight I’m here leading the TodayPay team and we’re truly astounded at the progress, perseverance and recognition we’ve received in such a short period of time.”

TodayPay Joins Visa Network of Networks

New York – October 30, 2023 TodayPay Inc., a technology company pioneering a new category in payments called Refunds as a ServiceTM, today announced that it has joined the Visa Fintech Fast Track Program. This provides TodayPay with the ability to speed up the process of integrating with Visa, allowing it to harness the reach, capabilities, and security of VisaNet, Visa’s global payment network.     

“TodayPay is the world’s first faster payment solution helping merchants offer their customers a Better Refund™ alternative to the status quo, because it’s a refund that’s personalized, instant and available in multiple payment choices,” said Jeremy Balkin, Founder and CEO, TodayPay Inc. and former Head of Fintech for J.P. Morgan.

“Visa is a world leader in digital payments and we’re honored that TodayPay has been invited to join their ‘network of networks’ through this initiative.” – Jeremy Balkin, Founder and CEO, TodayPay

“Time is money and the speed of a payment can change somebody’s life,” continued Balkin. “Approximately $1.4 trillion of refund payments flow through an inflexible, monolithic and broken part of the payments ecosystem. TodayPay is here to fix the problem.”

Visa’s Fintech Fast Track Program provides startups like TodayPay the ability to access Visa’s growing partner network, and experts who can provide hands-on guidance to help companies get up and running quickly. Learn more about Visa’s Fintech Fast Track program at 

“Expanding access to financial tools and services is core to Visa’s purpose – uplifting everyone everywhere – and we’re excited to work with companies like TodayPay in bringing new solutions and approaches to this challenge,” said Patrick Williams, VP and Head of Accounts, Global and North America Fintech Partnerships, Visa. “By joining Visa’s Fintech Fast Track program, TodayPay gains access to Visa’s scale, security, reach and network of partners, which can help rapidly growing fintechs get to market faster.” 

TodayPay has already generated significant traction with e-commerce merchants, marketplaces, insurers, investors, and the world’s leading payment technology companies, including Visa. Last week TodayPay emerged from Stealth at Money 2020 in Las Vegas where it was also featured as one of a handpicked group of companies that are “revolutionizing the world of money.”

The early success of TodayPay has been recognized across the industry already with TodayPay recently named a Finalist for Startup of the Year, with the winner to be named at this week’s US FinTech Awards in New York City.

Learn More about TodayPay 

  • Read the announcement blog by Jeremy Balkin, Founder and CEO, TodayPay Inc.  
  • Download the Where Is My Refund? white paper  
  • Discover more about the world’s leading strategic partner firms powering TodayPay

About TodayPay

TodayPay is the world’s first faster payment solution helping merchants offer their customers instant refunds in multiple payment choices. TodayPay is a technology company pioneering a new category in payments called Refunds as a Service™. 

About TodayPay Founder

Prior to founding TodayPay, Jeremy Balkin served as a Managing Director for J.P. Morgan in New York City, where he led fintech innovation and corporate development in the Payments business. Mr. Balkin is well known across the fintech industry for coining the phrase, “Payments are eating the world” and he received the PayTech Award in 2022 recognizing his leadership across the payments industry.  

About Visa Inc.

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at

Wall Street Journal – Former J.P. Morgan Fintech Head Launches Refunds Start-Up


Meet TodayPay

TodayPay is the world’s first faster payment solution offering Refunds as a Service™ for merchants, helping their customers with refund certainty, choice and instant gratification. With TodayPay, merchants can now turn refunds into revenues, instead of a place where money goes to die. For merchants that means more sales, higher conversion rates, bigger basket sizes and greater customer loyalty. 

We’re here to solve a $1.4 trillion problem. In 2022, total U.S. retail sales hit $7.1 trillion and 1/5th of that was returned. That’s a huge payment volume. There’s no choice for merchants or consumers about how or when the refund rail works, and that hurts every participant in the marketplace. Our mission is to revolutionize the refund to become an intelligent acquisition channel and payment channel. For merchants, it also means less friction, avoiding expensive disputes, lower customer acquisition costs and monetizing fraud losses. 

That’s why we call it a Better Refund™ solution for everyone.

“The speed of a payment can change someone’s life” – that’s the mantra motivating our team. 

In the past decade there’s been half a trillion dollars of investment in fintech innovation making ecommerce buying absolutely seamless. All the friction that was removed from the front end of checkout, simply shifted to the back end of checkout! That made buying stuff a breeze, and returning stuff a pain. The refund process is uncertain, monolithic, slow and not fit for purpose in the modern, flexible and dynamic digital economy. 

Payments should be about certainty, speed and choice. “My money, my choice” is on our company t-shirt.

Refunds have been fascinating me since 2019 when my twins were born. My wife would often buy stuff for the twins in different sizes, with the intention to return the stuff that didn’t fit. That meant buying four items to keep the two that fit, and return the two that didn’t. She noticed that her refund would appear within a few days when buying on her debit card, but often the refund would only appear next month on her credit card statement. She had to continuously monitor her statements to see if or when the refund would even appear, and she was always calling the merchants who insisted they’d issued the refund weeks ago.

Fast forward to 2020, and I had a deposit on a hotel booking for a conference in Las Vegas. Some months later the hotel canceled the booking with the global travel shutdown, and offered me a full refund of the deposit. Only problem was the credit card I used for the original booking had expired, and I no longer used the card because I closed it down. So the hotel literally couldn’t issue me my refund because of the inflexible way refunds worked. The hotel literally tried every way to get me the refund, and they’re systems were unable to do it. They profusely apologized and promised me there would be a credit in my account for a future booking. Well, I stayed at the same hotel on a future business trip two years later and there was no record nor credit issued.

What a mess!

I’ve heard thousands of similar stories of pain and suffering from merchants and consumers about refunds. That piqued my interest in understanding everything I could about refunds. If no one was brave enough to fix refunds, then I would give it a try. 

That’s why I left behind a really big job leading fintech at J.P. Morgan, to build TodayPay from the ground up. I’m not going to lie, leaving J.P. Morgan was the hardest professional decision of my career. So many friends, priceless memories, brilliant colleagues and the honor of working with Jamie Dimon, I had the best job in the world! 

It was a lot to walk away from the wonderful J.P. Morgan family and go from Goliath, to being David. I started bootstrapping TodayPay myself and haven’t taken a salary. Failure is simply not an option. I’m honored to share that we’ve since welcomed some amazing investors on the journey who understand entrepreneurship, payments and what it takes to build big businesses from the ground up.

If that’s you, we’ll be happy to keep you in our network for the future. We’re now full steam ahead.

But this is my calling. Because, “the speed of a payment can change someone’s life.”  

This philosophy is what drives TodayPay.

We’re creating an alternate payment option offering speed and choice for 30 million merchants and 150 million consumers who finally have someone fighting in their corner.

TodayPay all started with an idea on a blank sheet of paper. Now we have a company with a team of brilliant people and the most amazing distribution partners powering TodayPay, including Visa, AWS, Marqeta, Alloy, Shippo, Tango, Astra, GrailPay and so many more powering our products.    

Follow TodayPay on our social media platforms: LinkedIn, X, Instagram, and the TodayPay blog

Are you brave enough to help us change the world?

Time is money.

Jeremy Balkin

Founder & CEO, TodayPay Inc